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Valentine’s Day Roses and the Story Behind a Beloved Celebration

Every February, Valentine’s Day arrives with flowers in shop windows, handwritten cards, and small moments of thoughtfulness shared between people who care about one another. Yet behind the modern traditions lies a long and fascinating story. Many people find themselves curious about the history of Valentine’s Day, wondering how a single date became so closely linked with love, romance and, of course, roses.

At David Austin®, we have always felt that roses carry meaning far beyond a fleeting moment. When planted in the garden, they become living companions through the seasons, returning each year with renewed beauty, fragrance and life.

Where Valentine’s Day Began

The origins of Valentine’s Day reach back to Roman times, where stories of Saint Valentine speak of kindness, courage and devotion. Though the details have blurred across centuries, his name became closely tied to acts of love and compassion.

By the Middle Ages, the day had grown into a celebration of romance, particularly in Europe, where poems and handwritten notes were exchanged between admirers. Later, in Victorian Britain, Valentine’s Day blossomed into a familiar tradition of cards, flowers and thoughtful gifts, many of which still shape how we celebrate today.

Looking back, the heart of Valentine’s Day has always remained the same. It is not about extravagance, but about expressing care in simple, meaningful ways.

Why Roses Became the Flower of Love

Long before Valentine’s Day existed, roses were already symbols of beauty and affection. In ancient cultures, they were linked with love, emotion and devotion, admired for both their softness and their brief, precious flowering.

As Valentine’s Day traditions evolved, roses naturally found their place at the centre of the celebration. Their fragrance, colour and elegance captured everything the day represents.

Even now, Valentine’s Day roses remain one of the most cherished ways to mark the occasion. Yet more people are discovering the joy of giving roses that continue to grow long after February has passed.

A Gift That Lives On in the Garden

A bouquet brings delight in the moment, but a garden rose offers something more lasting. Planted into the soil, it becomes part of the rhythm of the seasons.

In spring, fresh shoots appear.

In summer, blooms open in generous waves of colour and scent.

With each passing year, the plant grows stronger and more beautiful.

Every flowering becomes a quiet reminder of the day it was planted, turning a single gesture into years of shared enjoyment.

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The Romance of English Roses

English Roses were created to capture the charm of historic garden roses while offering the repeat flowering and strength modern gardens need.

Their blooms are soft, full and richly petalled, often forming rosettes or cups that feel wonderfully timeless. Fragrance sits at the heart of every rose, ranging from classic old rose perfume to notes of fruit, tea and myrrh.

They settle naturally into borders, climb gracefully over arches and walls, and thrive in generous containers, bringing romance to gardens large and small.

Why Garden Roses Feel So Personal

Choosing a rose has always been an intimate gesture. Colour, scent and form each tell a story.

Some are drawn to blush pinks and creamy whites for their softness. Others love warm apricots glowing in evening light, or deep reds that have symbolised romance for centuries. Fragrance often becomes just as meaningful, tying memories to a particular season or moment in the garden.

A garden rose becomes something you nurture together, watching it grow and change year after year.

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