Breeders of Exquisite Roses Since 1961
For more than sixty years, we have devoted ourselves to the art of growing and breeding roses on our family farm in Shropshire. Each plant is raised with patience, skill, and a deep respect for the traditions of rose growing.
Our story begins with the vision of David C. H. Austin OBE, whose pioneering work united the beauty and fragrance of old roses with the strength and repeat flowering of modern varieties. That philosophy continues to guide us today.
Every rose reflects time, care, and quiet dedication.
From our earliest days to the present, we remain rooted in family values, craftsmanship, and a lifelong passion for roses.
Crafted by Hand
While horticulture has embraced innovation, many of our methods remain reassuringly traditional. Every rose we sell is hand-budded, a precise and time-honoured technique carried out by skilled experts.
This careful craft helps ensure strength, health, and true-to-type character. It is detailed work performed millions of times each year, where experience and a steady hand make all the difference.
Behind every rose stands a team of growers, grafters, and rosarians whose knowledge and care shape each stage of its journey.
A Lifetime of Breeding Excellence
Breeding a new rose is both an art and a long-term commitment.
Handpicked Parent RosesEach new variety begins with a thoughtful pairing. Parent roses are selected for qualities such as beauty, fragrance, colour, and health, combining scientific understanding with intuition, an approach championed by David C. H. Austin OBE.
Handcrafted HybridisationEvery year, tens of thousands of cross-pollinations are carried out by hand. From these, hundreds of thousands of seeds are grown, each carrying the potential for something entirely unique.
Rigorous Selection ProcessFrom seedling to named variety, only a very small number of roses endure years of careful evaluation. Plants are assessed for vigour, repeat flowering, disease resistance, fragrance, and overall garden performance.
From Thousands to OneAmong hundreds of thousands of seedlings, only a tiny fraction will ever be named. Fewer still are introduced. This patient selection ensures that every rose we offer delivers beauty, reliability, and character. Our roses are evaluated in open ground, where changing seasons reveal their true strength and garden presence.
“The goal remains the same: develop the healthiest roses possible without compromising their beauty, fragrance, grace and most importantly, their charm.”
David C. H. Austin OBE
What Defines Our Roses
Our Founder
The vision of David C. H. Austin OBE reshaped modern rose breeding, creating a new class of roses celebrated for their beauty, fragrance, health, and enduring charm.
His philosophy continues to inspire every rose we grow.
David C. H. Austin OBEFrom Schoolboy to Rose BreederRead more
A Love of Scottish RosesThe Rose that Sparked His VisionRead more
Remembering our FounderA Life Dedicated to the RoseRead more
Our Promise to Grow Responsibly
As growers of living plants, we recognise our responsibility to care for the environment. BLOOM brings together our social and environmental commitments, guiding how we steward resources, support our people, and nurture the land we work with.
Our aim is simple. To grow roses responsibly for today and for future generations of gardeners.
From Our Fields to Your Garden
Every rose in our collection represents years of dedication. Whether you are searching for a richly scented climber, a graceful shrub, or a rose to brighten a cherished space, each variety has been chosen to bring lasting enjoyment.
Chosen for beauty today and performance for years to come.
Your garden is a story waiting to unfold.
We would be delighted to be part of it.
